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The National Basketball Association is now offering mobile phone owners the ability to watch entire live games for $40 per year.

Just a few games into the 2009-2010 NBA season, this is the first time entire games are available for streaming -- only game highlights were previously available through an official service.

There are now three methods to watch complete games in the NBA: via TV, PC, or now using a mobile phone. Initial estimates report 59M mobile phone owners have the ability to watch streaming NBA games using their mobile phones.

The coverage is available through AT&T and T-Mobile, with Verizon Wireless beginning service on November 6. Apple iPhone and Google Android phone owners have access to the streaming feature now, but RIM BlackBerry owners are expected to have streaming NBA coverage at some point in the near future.

Mobile subscribers can watch 40 live games each week while accessing game statistics and game replays. In addition, it's possible to record 30-second video clips that can be watched up to 48 hours after the game ends.